Interactive B2B platform engineered to drive subscriber acquisition across Brazilian communities.
Toca needed a professional, interactive B2B website that could serve as its primary acquisition channel for community subscribers. The challenge was creating an experience that communicated real-time community value while making the subscription flow intuitive for business users.
Mapped the subscriber journey from awareness to conversion. Benchmarked B2B SaaS patterns for community platforms. Designed interactive components to surface real-time community activity, reducing the perceived risk of subscribing. Iterated through multiple prototype rounds with stakeholders.
A high-performance marketing site with real-time community previews, a streamlined subscription flow, and clear value propositions tailored to business decision-makers. Information hierarchy prioritized community reach and data transparency.
