Sustaining brand credibility through a corporate restructuring from Blu Apps to Blury Studios.
The company was restructuring from Blu Apps to Blury Studios without a finalized brand identity. The challenge was maintaining the image of an advanced technology company online while managing the transition without exposing incomplete branding details.
Defined a communication strategy using narrative design and strategic visual ambiguity to signal change without revealing the new brand prematurely. Used motion and abstract visual language to convey momentum and technological advancement. Coordinated closely with leadership to align messaging with the rebranding timeline.
A transitional web presence using purposeful storytelling and visual elements that communicated forward momentum. The design was flexible enough to pivot rapidly once the new brand was finalized, with modular sections built for easy content swaps.
